Privacy Policy

The International Graduate Insight Group Limited (i-graduate) is part of Tribal Group plc (Tribal Group).

The Tribal Group Privacy Policy can be accessed here (“Privacy Policy”).

Please take the time to review this document carefully as it tells you how your personal information will be treated. By using the i-graduate website, taking part in any of our business activities or completing a survey launched by us, you consent to the collection, use and transfer of your personal information in accordance with the terms of the Privacy Policy.

In addition to the Privacy Policy, we detail below specific information how i-graduate handles personal information.

Who are i-graduate?

i-graduate are part of the Tribal Group. We have worked in global education for over 12 years, conducting a range of surveys focusing on students’ experience of education. We have worked with more than 1400 universities and institutions in over 33 countries, measuring and helping them improve their students’ experience. To do so we have surveyed almost 3.5 million students. 

Information Collected by i-graduate

We collect information that is both personally identifiable and unidentifiable about you through our surveys, both online and in hard copy formats. 
Respondents must be over 16 years of age in order to comply with the Market Research Society Code of Conduct for Internet Surveys.

What is GDPR?

The GDPR (General Data Protection Regulation) is Europe's new framework for data protection laws. It replaces the UK’s previous 1998 data protection directive. The legislation is designed to "harmonise" data privacy laws across Europe and give even greater protection and rights to individuals.

Can I see your Data Privacy Policy?

i-graduate are part of the Tribal Group. We have worked in global education for over 12 years, all our surveys are conducted within the Market Research Society’s code of conduct and within GDPR and local prevailing data protection laws. Our full Data Privacy Notice can be viewed HERE.

What data are you collecting about me?

Our focus is student experience, so we collect students’ satisfaction with a wide range of their life as a student at their university/institution. This covers the way they choose where to study, the application process, their learning experience, as well as their experience living at university, the accommodation, sport and social aspects, and also the support services available to them.

Email addresses are used to administer the survey process, and names are sometimes provided. We ask some questions on disability (so that institutions can ensure they are meeting everyone’s needs as best they can).

Why are you collecting it?

We collect student experience data in order to provide the student’s own university/institution with the insights to help them drive improvements in the experiences, and hence the lives, of their students. Thus helping improve the application process, the learning, accommodation, sport and also the support services they provide to student, amongst other things.

Processing - What do you do with my data?

Once we have the data the first thing we do is remove any identifying details (such as your email address) these are archived separately and securely away from the answers to the survey questions. Ensuring that at no point can a named person and their individual responses be identified.

The question answers are analysed to produce a series of aggregated tables and presentations for the institution. These results are also made available to institutions through an online BI (Business Intelligence) portal. Finally, anonymous verbatim quotes from the survey are made available to the institution.

Where is my data stored?

Our surveys are conducted online using the Confirmit survey platform, and the results are analysed and stored on servers in the UK.

How long do you keep my details?

We only keep contact details for five years. Although, naturally, the anonymised survey data itself is kept indefinitely so we can provide long term trends and possible further analysis.

We ask our respondents if we can keep their details because occasionally either their own University/institution or we (i-graduate, usually on behalf of another university or government body) wish to re-contact them for a future survey. We only ever re-contact those who say ‘Yes’ and give their permission. Those who are re-contacted can still decline the invitation to the new survey should they choose.

Again, contact details will only be kept for five years.

Who can see my details?

Only our small technical team ever see the original data file with names and results. No one else ever sees your email address or name. Everyone else works on ‘unidentified’ data files.

Clients (your university/institution) receive aggregated results in the form of tables and charts. For their own students, verbatim answers to some questions are also provided but the students are not identified.

Some clients wish to do more detailed analysis and research and receive ‘raw data’ files of their own students’ responses but again these do not contain names or email, so individuals cannot be identified.

Are my details and data safe?

The privacy of our student respondent data has always been paramount to us and to our work. All our servers and individual laptops are protected and encrypted. All data files are transmitted through secured channels. All files are password protected.

Will you pass my details to anyone else?

Your contact and personal details will never be passed to another party. Occasionally de-identified results are shared, under strict contractual control, to support academic research by a university or recognised body.

Do you have a Data Protection Officer?

Yes, Tribal have a Data Protection Office, who oversee all of Tribal’s and i-graduate’s work.

You can contact them at:

Will you ever contact me again?

There are only two circumstances under which we would contact you as a result of this survey.

1)    Because you said ‘Yes’ you are happy for us to contact you to participate in a further survey.

2)    You are the winner of the Prize Draw, and we need to send you your prize!

Can I see and/or delete my data?

Yes, survey respondents have always had the right to see their own data, and to have erroneous and/or personal data corrected and/or removed.

If you have any concerns, please talk to your university team or email us: 

Where can I find out more about GDPR?

If you want to see the full details...

The UK Government’s Guide to GDPR can be found HERE.

While the European Commission’s website on GDPR is HERE.

About Us

i-graduate is a trading name of the International Graduate Insight Group Ltd whose registered office is Redhill Chambers, 2D High Street, Redhill, Surrey, RH1 1RJ. Tel: 01737 772250. i-graduate is part of the Tribal Group plc. 

Questions regarding this policy and its implementation should be directed to



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